Know the monetary value of every fan
FanGraph unifies your ticketing, merchandise, and digital data into a single fan profile — then scores each fan by lifetime value, flags revenue at risk, and tells you exactly where to act.
Total Fan Value
€41.2M
+12% YoY
Unified Profiles
67,840
+3,200 new
Avg. Fan LTV
€607
+€42 vs prior
At-Risk Revenue
€3.1M
2,340 fans
Value Distribution — Top segments
System segmentsLive with Valencia CF — La Liga, 50,000+ unified fan profiles
Your fan data is fragmented across six systems
Every top-tier club sits on a goldmine of fan behavior data. But ticketing lives in one system, merchandise in another, loyalty points in a third. No one has the full picture — so no one can answer the most basic commercial question: who are your most valuable fans?
The result is decisions made on gut feel, campaigns built on partial lists, and commercial income that plateaus well below its potential.
FanGraph
Unified Fan Profile
One identity · LTV score · Behavioral segments
Three layers. One intelligence engine.
FanGraph is not a dashboard. It is a decision engine. Each layer builds on the last — from raw data to actionable revenue insight.
Connect and unify every fan source
FanGraph ingests data from your ticketing platform, merchandise store, club app, loyalty program, and any external uploads. Identity stitching resolves each fan across sources into a single durable profile — no manual data work required.
Score every fan by lifetime value
On top of unified profiles, FanGraph computes each fan's monetary LTV, groups fans into system and custom segments, surfaces revenue concentration, and flags fans at risk of disengaging. Answers appear in seconds, not in a spreadsheet.
Activate with precision
Export custom segments to campaign tools and ad platforms, package audience data for sponsor deals, and make commercial decisions backed by real monetary evidence. The action layer is the natural next step after every insight.
Built for the commercial team, not the data team
Every capability in FanGraph connects directly to a revenue outcome. No decorative charts. No features that require training.
Fan LTV Scoring
Every fan gets a monetary lifetime value score derived from their full purchase history across all data sources. See your fanbase ranked by worth, not just by engagement.
Revenue Concentration
Instantly see that your top 10% of fans generate 70%+ of revenue. Know exactly which fans power your commercial income and protect them accordingly.
System Segments
Value-based segments are always present and always current: top tier by LTV, at-risk renewals, lapsed buyers, and emerging high-value fans. No configuration needed.
At-Risk Detection
FanGraph flags fans showing signs of disengagement before renewals lapse or spending drops. Revenue at risk is quantified in euros, not percentages.
Custom Segments
Build targeting audiences from any combination of value, behavior, source, or LTV band. Custom segments are ready for export to your campaign tools.
Decision Speed
FanGraph answers commercial questions in seconds. No BI tools, no analyst reports, no waiting. The value of your fanbase is visible from the moment you open the product.
Live with Valencia CF. Real data. Real results.
FanGraph is not a proof-of-concept. It is in production with Valencia CF — a top-tier La Liga club with more than 50,000 identifiable fans across ticketing, merchandise, and digital channels.
Valencia CF serves as our live reference customer and data lab. When we talk to your commercial team, we bring real numbers from a real club, not slide-deck projections.
Valencia CF
La Liga · Estadio Mestalla · Est. 1919
50,000+
Unified fans
5
Data sources
100%
LTV scored
For the first time, we can see which fans are genuinely driving commercial revenue — and which ones we are at risk of losing. The clarity is immediate.
Commercial Leadership
Valencia CF
Target cohort — Phase 1
10 clubs across La Liga, Premier League, Bundesliga, Serie A, and Ligue 1
See what your fanbase is actually worth
We work with a small number of clubs at a time to ensure every implementation delivers measurable commercial impact. If you are a top-tier club with fragmented fan data and a commercial team that wants better answers — this is the conversation to start.
30-minute discovery call with your commercial or data team
Live demo using anonymised data from your primary sources
Activation proposal with projected LTV coverage and timeline